sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetics market in China has undergone tremendous changes. It has evolved from an underdeveloped market to a market in which consumers have strong brand preference. Nowadays, decades after the reform program was first implemented, Main
the department store to secure
position in the international luxury watch market.
2-1. Characteristics of Industry
Advanced design based on knowledge-based industries
Precision processing and digital electronics technology
convergence industry
Without pollution urban industry
Brand and trendy fashion industry
Sensitive industry in economic fluctua
the worth of decentralization, they are focused on moving force from government party to local government. However, there are a lot of works which are needed to be solved by themselves when we analysis the local government microscopically. In a macroscopic side, the innovation is important, but they should care of the other problems too. Also, the local residents want the government to be sensiti
Others can enter into the same market
Segmentation
Style and Utilization
Customers who want to
express their own personalities
Important car features:
Extensity and Spaciousness
Targeting
Customers b/w 20-30’s
Early Adoptors:
Prefer unique and distinctive
products
Prefer outdoor activities and
popular trends and are not
sensitive to prices
the medium term. The risk of speculative bubbles in the property and stock markets will likely remain limited. Strong demand in the property market naturally puts pressure on prices accentuated by the effects of the restrictive policy pursued by the government in 2007-2008, which delayed, even froze many projects and thus slowed the growth of supply. Furthermore, the demographic trend, urbanizati
(2) Strategies to settle new cultures
The first problem was that there was no existing market selling similar kind of coffee. The price gap between instant coffee and Starbucks’ espresso was big. To solve this, Starbucks targeted the 20’s who seemed to accept well and lead the high quality coffee culture. They were also suitable for target market who were less price sensitive. Also, by empha
the "quality" problems ? People have some fixed ideas that products made in china are low in quality. To break this idea, UNIQLO rebased about 50 standards of checking the quality. If even few of them are not satisfied, they are managing to correct them right away. Also, UNIQLO is carrying out ‘master craftsman project’, by sending team of very experienced counselors to china. These technical
sensitivity (force or elasticity that bear in external force that nod some quality of the material or is curve . = bending strength) is lacking.
Iron frame concrete method of construction is making thereby.
Advantage of RC (Reinforced Concrete) structure is as following.
1) high economic performance
2) because resources expense is inexpensive than steel-frame structure) corrosion resista
The main Korean customers of Tempo are mostly the women who are between the age of 35 to 50 and married. Some women in 10s and 20s, who have active life style, use Tempo also. They have high commitment to repurchase the brand (high customer royalty) and prefer tampons over sanitary napkins. Customers of Tempo as well as tampon products mostly live in urban areas, and women with abroad experiences
Authority Ranking
Vertical/high-power distance collectivism
Asia, Africa, Latin America
Psychological relationship between the leader and all others
Power and prestige
Powerful leaders accepted without question
Becomes exaggerated
Required to take care of group members
(중략)
Hutang budi
The person given the gift cannot refuse it, as this would involve a loss of face
At t